Towson University Marketing Flyer Campaign
PROJECT COMPONENTSClient
Towson University
My Role
Graphic Designer
Services
Creative Direction, Strategy, Brand, Print Collateral + Copywriting
Tools
Adobe Illustrator + Photoshop, Google Suite
DETAILSThe Overview
The Institute for Well-Being (IWB) at Towson University is located in the heart of uptown Towson, MD. It is made up of five centers that each offer a wide spectrum of programs dedicated to enhancing the health and wellness of the surrounding community. The centers offer professional healthcare services from certified healthcare experts and act as a teaching facility to aspiring graduate healthcare students from the university.
The IWB had a goal of expanding its reach by educating and empowering the community. While working as a graphic designer at the IWB, I was tasked with the job of bringing their vision to life. With a strong visual direction, I was able to create a cohesive suite of informational marketing flyers for each of the five centers.
PHOTOGRAPHY + LAYOUT DESIGNI began by choosing photography that highlighted the people from the community and their positive experiences at the IWB, as well as the student practitioners that held the framework together. Next, I completed rounds of strategic copywriting and editing to perfect the messaging of each center.
After finalizing the copy for the flyers, I implemented polished typographic layouts for each design to display large volumes of information in a manner easily consumable for the target audiences of the IWB. Finally, I designed a tiger stripe pattern as a unifying element across each flyer to utilize Towson University’s brand standards while catching the reader's eye with a sense of vibrancy.
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