PROJECTS COMPONENTSYear
2025
Client
Johns Hopkins Carey Business School
Creative Team
Designer: Kait Schroeder
Senior Designer: Lauren Gruzs
Creative Director: Amy O’Connell
My Role
As the lead designer, I was
responsible for creative direction +
content creation of this project
Tools
Adobe InDesign + Illustrator
DETAILSThe Overview
My design direction was selected as the foundation for the website redesign initiative. The agency we are working with to complete the website redesign leveraged my established brand framework, typography system, and color palette as they develop the comprehensive digital experience.
The Results
This approach ensured the institutional identity remains consistent while allowing for strategic enhancements to improve user engagement and navigation.
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